Conduct an on-page SEO audit for "one of the pages of your WordPress website". Identify and write issues affecting the page's ranking in search engines in a text file.
To conduct an on-page SEO audit for a WordPress website page, I would need to go through several key aspects of the page. While I cannot access a specific page, I can guide you on how to perform this audit yourself and write up the issues in a text file.
Here’s how you can perform the audit:
1. Page Title
Ensure the page title is unique, contains the target keyword, and is between 50-60 characters.
Issue Example: "The page title is too long and does not contain the target keyword."
2. Meta Description
Ensure the meta description is between 150-160 characters and contains the target keyword.
Issue Example: "The meta description is too short and lacks the target keyword."
3. URL Structure
Ensure the URL is short, descriptive, and contains the target keyword.
Issue Example: "The URL is too long and not keyword-optimized."
4. Headings (H1, H2, H3, etc.)
Ensure there is one H1 heading, and it contains the target keyword. Other headings should be used hierarchically.
Issue Example: "The page has multiple H1 tags or missing target keyword in headings."
5. Content Optimization
Ensure the content is informative, engaging, and relevant to the target keyword.
Issue Example: "The content is thin and lacks sufficient keyword coverage."
6. Image Optimization
Ensure images have descriptive alt text and filenames that include keywords.
Issue Example: "Images do not have alt text or filenames are not optimized."
7. Internal Linking
Ensure the page has appropriate internal links to other relevant pages.
Issue Example: "No internal links are used or links are irrelevant."
8. External Linking
Ensure the page links to authoritative external resources.
Issue Example: "The page does not link to any external authoritative sources."
9. Keyword Usage
Ensure the target keyword is used naturally throughout the content, in the first paragraph, and in headings.
Issue Example: "Keyword stuffing or the target keyword is missing from the content."
10. Mobile-Friendliness
Ensure the page is mobile-friendly.
Issue Example: "The page is not mobile-optimized."
11. Page Speed
Ensure the page loads quickly (within 2-3 seconds).
Issue Example: "The page load time is too slow."
12. Schema Markup
Ensure the page uses appropriate schema markup for rich results.
Issue Example: "The page lacks schema markup."
13. Canonical Tags
Ensure the canonical tag is properly set to avoid duplicate content issues.
Issue Example: "The canonical tag is missing or incorrectly set."
14. Broken Links
Ensure there are no broken links on the page.
Issue Example: "Broken links found on the page."
15. Social Sharing
Ensure the page is optimized for social sharing with Open Graph tags and Twitter cards.
Issue Example: "Social sharing tags are missing."
16. SSL Certificate
Ensure the page is served over HTTPS.
Issue Example: "The page is not secure (HTTP instead of HTTPS)."
17. Robots.txt and Meta Robots
Ensure the page is crawlable and indexable by search engines.
Issue Example: "The page is blocked by robots.txt or meta robots tag."
On-Page SEO Audit Results:
1. Page Title:
- Issue: The page title is too long and does not contain the target keyword.
2. Meta Description:
- Issue: The meta description is too short and lacks the target keyword.
3. URL Structure:
- Issue: The URL is too long and not keyword-optimized.
4. Headings:
- Issue: The page has multiple H1 tags or missing target keyword in headings.
5. Content Optimization:
- Issue: The content is thin and lacks sufficient keyword coverage.
6. Image Optimization:
- Issue: Images do not have alt text or filenames are not optimized.
7. Internal Linking:
- Issue: No internal links are used or links are irrelevant.
8. External Linking:
- Issue: The page does not link to any external authoritative sources.
9. Keyword Usage:
- Issue: Keyword stuffing or the target keyword is missing from the content.
10. Mobile-Friendliness:
- Issue: The page is not mobile-optimized.
11. Page Speed:
- Issue: The page load time is too slow.
12. Schema Markup:
- Issue: The page lacks schema markup.
13. Canonical Tags:
- Issue: The canonical tag is missing or incorrectly set.
14. Broken Links:
- Issue: Broken links found on the page.
15. Social Sharing:
- Issue: Social sharing tags are missing.
16. SSL Certificate:
- Issue: The page is not secure (HTTP instead of HTTPS).
17. Robots.txt and Meta Robots:
- Issue: The page is blocked by robots.txt or meta robots tag.